Syllabus:GS2/Governance
News
- The “Ayushman Bhava ” campaign will be introduced during Seva Pakhwada to ensure optimum delivery of health schemes to every intended beneficiary.
What is the ‘Ayushman Bhava’ campaign?
- The ‘Ayushman Bhav’ campaign is a comprehensive nationwide healthcare initiative that aims to provide saturation coverage of healthcare services, reaching every village and town in the country.
- The campaign is a collaborative effort spearheaded by gram panchayats in coordination with the Department of Health, other government departments, and local elected bodies in the rural and urban areas.
- Significance: this would ensure that patients getting screened at the Health Melas can access timely treatment at the Health Melas.
Components of ‘Ayushman Bhava’ campaign
- Ayushman Bhava is an umbrella campaign comprising three key components:
- Ayushman Apke Dwar 3.0: It is aimed at creation and distribution of Ayushman cards to all remaining eligible beneficiaries;
- Ayushman Mela: weekly Health Melas will be held at the level of Ayushman Bharat (AB)-Health and Wellness Centres (HWCs) and Community Health Centres (CHCs) and
- Ayushman Sabha: A village/ward level sabha to be held to enhance awareness about various health care schemes and services.
Source: TH
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