One District One Product Scheme

In News

• The much-touted One District One Product (ODOP) scheme launched by the state government to encourage setting up of processing units for local agrarian produce has failed to make much headway.

About the scheme

• Philosophy behind ODOP: To select a brand and promote one product from each district of India that has a specific characteristic feature or is native to that particular region/district and to enable profitable trade in that product and generate employment.
• Agencies involved: The Department of Commerce through DGFT is engaging with State and Central government agencies to promote the initiative of One District One Product.
• Objectives: To convert each District of the country into an Export Hub by identifying products with export potential in the District.
  • By addressing bottlenecks for exporting these products,
  • Supporting local exporters/manufacturers to scale up manufacturing, and
  • Find potential buyers outside India with the aim of promoting exports,
  • Promoting manufacturing & services industry in the District and
  • Generate employment in the District.
• Each district is to identify a food product: with special focus on perishable farm produce, cereal-based product, or a food product widely produced in the district and their allied sectors.
• It will also provide a framework: for value chain development and alignment of support infrastructure. More than one cluster of products can be set up in a district.
• District Export Promotion Committee (DEPC): It is constituted in all Districts of India, except districts of the state of West Bengal.

Significance of the scheme

• Fueling economic growth and generating employment and rural entrepreneurship. (Goal of AtmaNirbhar Bharat).
• For enabling holistic socioeconomic growth across all regions.
• To attract investment in the District to boost manufacturing and exports.
• To provide an ecosystem for Innovation/ use of Technology at District level to make them competitive with domestic as well as International markets.

Source: PIB