In News
- Swachh Bharat Mission-Urban 2.0 under the aegis of the Ministry of Housing and Urban Affairs has launched the ‘National Behaviour Change Communication Framework for Garbage Free Cities’ to strengthen the ongoing jan andolan for ‘Garbage Free Cities’.
About National Behaviour Change Communication Framework for Garbage Free Cities
- It shall serve as a guiding document and blueprint for States and Cities to undertake large scale multimedia campaigns along with intensive and focused inter-personal communication campaigns.
- The framework focuses on intensifying messaging around the key focus areas of source segregation, collection, transportation, and processing of waste, plastic waste management, and remediation of legacy dumpsites to truly transform the urban landscape of India.
- Swachhata Ki Jyot: aimed to share field experiences and best communications’ practices of sector partners, cities, and States in making an impact in the field of Swachhata.
Significance of National Behaviour Change Communication Framework for Garbage Free Cities
- World’s largest behaviour change programme
- This Government policy for cleanliness has metamorphosed to become the world’s largest behaviour change programme that champions the principles of sustainable urbanisation, circular economy, Reuse, Reduce, and Recycle, as well as the United Nations Sustainable Development Goals.
Swachh Bharat Mission-Urban 2.0
- SBM-U 2.0 envisions to make all cities ‘Garbage Free’ and ensure grey and black water management in all cities other than those covered under AMRUT, make all urban local bodies as ODF+ and those with a population of less than 1 lakh as ODF++, thereby achieving the vision of safe sanitation in urban areas.
- The Mission will focus on source segregation of solid waste, utilising the principles of 3Rs (reduce, reuse, recycle), scientific processing of all types of municipal solid waste and remediation of legacy dumpsites for effective solid waste management.
Features of SBM-U 2.0
- Ensuring complete access to sanitation facilities to serve additional populations migrating from rural to urban areas in search of employment and better opportunities over the next 5 years (through more construction of public toilets).
- Complete liquid waste management in cities with less than 1 lakh population, this will ensure that all wastewater is safely contained, collected, transported and treated so that no wastewater pollutes our water bodies.
- Material Recovery Facilities, and waste processing facilities will be set up, with a focus on phasing out single-use plastic.
- All statutory towns will become at least ODF+; and all cities with <1 lakh population ODF++. Systems and processes will be in place so that all waste water is safely treated and optimally reused and no untreated wastewater pollutes water bodies.
- Regarding Solid Waste Management, it is expected that all cities will achieve at least 3-star Garbage Free certification under SBM-U 2.0.
- Special focus will be put on the well-being of sanitation and informal waste workers, through the provision of personal protective equipment and safety kits, linkages with government welfare schemes along with their capacity building.
Swachh Bharat Mission-Urban (SBM-U)
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Source: PIB
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